Being Green in 2013: Week 14

Rufus is watching.

The U-M Waste Reduction & Recycling Office wants you to know that Rufus is watching… watching to see whether you are recycling, that is! The WRRO’s new “Rufus is Watching” campaign is starting to gain attention on campus, with students asking questions like, “Uhh…who’s Rufus? That’s actually kind of creepy…” on the diag. Rufus, a big blue triangle with sunglasses and a baseball cap, has been U-M recycling’s mascot since 2007, and it’s time every U-M student knows who he is! Known to don a smile and give out high-fives, this year Rufus really means business. Our latest campaign is intended to draw attention and spread the word about recycling on campus. The “Rufus is watching” posters send a message to students to set a good example by choosing to recycling because someone is always watching. Check out our poster and banner on the diag! And don't forget... Rufus is watching.