This week, we turn our attention to the East Coast, and to the Big Apple. New York City is soon to be home to what online recycling news source, the Mother Nature Network, calls "the Rolls-Royce of recycling bins". These pricey bins ($47,000 to be exact) feature both newspaper and bottle recycling, but their real identifiers are the LCD screens flashing local news, weather, advertisements, and more to passers-by. You can check out more about the "Renew Recycle" bins here at: http://www.renewsolution.com/index.html.
The major American city is following in the footsteps of London, who has installed the same high-tech bins around their city as they prepare for an influx of tourism for the 2012 Summer Olympics. New York's motivation, though? To boost an only 15% recycling rate in one of the most populated and diverse cities in the world, with the goal of a doubling of rates by 2017, according to the newly appointed Ron Gonan. His position, "Deputy Commissioner for Recycling and Sustainability", has been created recently by New York City Mayor Michael Bloomberg in an effort to bolster more green practices in the city in light of the disappointing recycling rates of the past.
The new bins, then, will hopefully attract attention to the effort both on the news, and for pedestrians in the street. Some suggest otherwise, and feel that the potential of the high-tech bins and their screens will be lost amongst the already busy and flashy NYC streets. Only the pilot-testing of the bins will tell.
The entire article on can be read here at MNN:
http://www.mnn.com/lifestyle/recycling/blogs/lower-manhattan-to-get-47k-recycling-bin
Also, see the entire story on the new NYC "recycling czar", Ron Gonan:
http://green.blogs.nytimes.com/2012/05/04/a-recycling-czar-for-new-york-city/).
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